GEO Guide: How to Improve What AI Says About Your Brand

Generative Engine Optimization (GEO) is the practice of improving how AI systems represent your business when people ask for recommendations, comparisons, and trust signals.

1) Fix your foundational facts

Make sure your website clearly states who you are, what you do, where you operate, and who you serve. Keep this consistent across your homepage, contact page, and profile pages.

2) Publish proof, not only claims

AI systems respond better to specific evidence than broad promises. Add case studies, testimonials, before/after outcomes, and concrete examples.

3) Build consistency across sources

Your name, category, location, and offering should match across your website, directories, social profiles, and media mentions.

4) Monitor what models actually say

Run regular checks against ChatGPT, Claude, and Gemini prompts relevant to your audience and geography. Track where outputs are weak, missing, or inaccurate.

5) Prioritize quick wins first

Start with pages that influence trust and conversion directly: homepage positioning, service pages, contact/about clarity, and authority signals.

Run your audit

Start with the free audit for a snapshot, then move to Pro for competitor comparison and a prioritized action plan.